Being Digital - How Ad Agencies and Marketers are learning to adapt to the new marketing landscape

Thursday May 15th, 2010
8:30 am - 11:00 am

With the rapid-fire changes in the digital landscape, how are agencies and marketers adapting their strategies and creativity to engage and connect with people?

Join Aki Spicer, Director of Digital Strategy at Fallon, as he shares insights on driving creativity in the age of digital and social media. Learn how his team is broadening its bench strength and skill sets; embracing the user over the viewer mindset; evolving measurement and ROI; building a process for experimentation; and planning for social content strategy. As a marketer, discover new ways to encourage investment in small experiments that can lead to bigger results.

What you'll learn

The importance of embracing uncertainty and cultivating a start-up mentality within your own organization
Steps that can spark 360° marketing thinking and integration
How to "sell" experimentation–low risk starting points that help create buy-in for the longer-range strategy

Speaker

Aki Spicer, Director of Digital Strategy, Fallon

Aki Spicer wants to bring brand planning into the age of social media. Clients such as Nestlé Purina PetCare, Citi, TheLadders.com, NBC Universal, Totino’s Pizza Rolls and Minnesota Planetarium have come to respect and rely on Aki's guidance and strategic insights about social computing and digital innovation.

At Fallon, Aki leads digital strategy and development on all accounts and new business. He is pioneering Overheard™–the agency’s social media analytics dashboard. He is a constant public speaker, co-author of the recent book The Age of Conversation, and curates the Fallon Planning Blog and Fallon Brainfood presentation series.

In addition to his work at Fallon, Aki is an “Officer of Good” for Planning for Good, an ad hoc organization of 2,000+ planners around the globe using social networks to collaborate locally and globally on good causes. Clients serviced include Live Earth, Kiva.org, UNICEF and YMCA.

Sponsor

Fallon

Thank you to our sponsor, Fallon Minneapolis, a division of Fallon Worldwide, which is a part of Publicis Groupe S.A., based in Paris. Fallon Minneapolis’ clients include: Travelers, TIME Magazine, Nestlé Purina, Nestlé Beverages, Abu Dhabi Commercial Bank, Chrysler, Cruzan Rum, Charter Communications, NBC Universal, General Mills and TheLadders.com. Fallon Worldwide is one of the world’s most critically acclaimed creativity companies, delivering inventive business solutions for some of the world’s leading brands. Additional information can be found at www.fallon.com.